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Deal facts & stats

4 sourced facts about coupons, sales and shopping deals, each with the context behind the number. 4 more are in today's round and appear here after it closes.

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Going deeper

What share of U.S. families does the USDA estimate use coupons at least sometimes?

Answerabout 4 out of 5 families

The USDA estimates that about 4 out of 5 American families use coupons in some form when shopping.

Source: Wikipedia (Coupon), citing USDA (2020) en.wikipedia.org

Expert level

About how many manufacturer coupons are distributed per U.S. household each year?

Answerover 900

More than 900 manufacturer coupons are distributed to the average U.S. household every year, even though most go unused.

Source: Wikipedia (Coupon) (2020) en.wikipedia.org

Between 1894 and 1913, Coca-Cola's early coupon campaign gave away about how many free drinks?

Answerabout 8.5 million free drinks

Coca-Cola's early coupon giveaway handed out about 8.5 million free drinks between 1894 and 1913, reaching roughly 1 in 9 Americans at the time.

Source: Wikipedia (Coupon) (2020) en.wikipedia.org

The term 'Black Friday' for the post-Thanksgiving shopping day originally referred to what, in 1950s Philadelphia?

Answertraffic congestion and worker absences

The phrase 'Black Friday' started in 1950s Philadelphia describing post-Thanksgiving traffic jams and worker no-shows, before retailers reframed it as a profit story in the 1980s.

Source: Wikipedia (Black Friday (shopping)) (2020) en.wikipedia.org

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